Any business development concept, irrespective of the nature of the business, demands an extensive thinking process towards defining the prospects, i.e., establishing a realistic vision along with a clear recital of what it takes to realize the chartered vision. The same theory applies to the office supplies business, wherein while planning a business development phase you must be very clear about your expectations and the time frame and resources you think you can spare. For instance, keeping in mind the long-term vision, while looking out for development venues and trying luck with ideas, it is important to market the need catered to by your product rather than the product itself.Think about innovative marketing concepts that sell the need like, “Office supplies are your assistants who help you achieve what you desire. So buy your dreams and not mere products.” This is how your marketing strategy should work. Therefore, to start with, pick one strong proposition to market and differentiate and based on this unique idea take up the marketing initiative. The choices are many, like you could either cash on easier deliveries and convenience at your doorstep or alternatively your products could be more economic. However, do not try to cast about in all directions at one time. Be more specific in your approach.While trying to develop, many businesses often encounter situations when few products are easy to sell while another selected category always seems to occupy your warehouses. A way to pass off your lesser-sold products is by combining them with other more-sought products. Introduce better combo prices and get rid of such lagging products.Your target segment can be easily defined based upon the usage criterions. Age and other factors play no role. All that matters is usage and price. So in order to be affordable for all, you can categorize your offerings in a few racks, while one refers to the high-priced exquisite products and another could come under the value heading. This strategy works well because it creates an internal comparison among your products and customers choose the cheaper ones, thinking that they are getting a good deal. At the same time, a section predominantly opts for the expensive items and therefore is interested in your collection.Other ways to market and grow your business could include advertising in the local newspapers (small black-and-white advertisement would do), getting some brochures printed, mailing to prospective clients, and sending out greetings and thank-you cards to regular clients.Growing in an office supplies business is not a very tedious task, especially if you have the right vision in place along with a concrete strategy to take it forward from there. The above ideas will help you in this endeavor and, if deployed with perfect timing, can work wonders.